When More Is Not Better


When More is Not Better: Overcoming America’s Obsession with Economic Efficiency provides a unique viewpoint on what has changed and why the helpful pursuit of efficiency has turned into a damaging obsession. The consequence is a fundamentally different distribution of outcomes that will get worse not better as a natural consequence of treating the economy as a complicated machine and attempting to maximize its efficiency. Instead we must recognize that the economy is a complex adaptive system in which we need to seek a productive balance between the pursuit of efficiency and the nurturing of resilience. When More is Not Better lays out productive and practical roles for business executives, political leaders, educators and citizens to bring about this productive balance.

the author

Roger L. Martin (b. 1956), 
former Dean of the Rotman School of Management at the University of Toronto and author of several business books